SARAS CHACKSON COLLAB CAMPAIGN

Saras Spices and Chackson Cookware are part of the Anna Kitex Group. To create a collaborative advertising campaign that effectively promotes Chackson's Putt Maker and Saras Putt Podi while leveraging the brand recognition and popularity of both companies. The goal was to develop a campaign that resonates with the target audience, reinforces the quality and functionality of the products, and drives sales for both brands.

NATURE’S ESSENCE

The campaign aimed to promote the product - Papaya Facewash’s benefits and position it as a natural and effective solution for skin concerns. The campaign successfully resonated with the target audience and drove significant business growth by leveraging the power of storytelling and stunning visuals. The campaign objective is to promote the Papaya Face Wash by highlighting its benefits and positioning it as a natural, effective skincare solution.

PEEKAY TMT STEEL PRODUCT ADVERTISEMENTS

Peekay Rolling Mills (P) Ltd is a leading manufacturer of TMT steel bars with a strong legacy of quality and innovation. To create an advertising campaign that highlights the exceptional corrosion resistance of Peekay TMT steel bars and positions them as the superior choice for construction projects.

PEEKAY STEEL CASTINGS CORPORATE AD CAMPAIGN

Peekay Steel Castings Pvt Ltd, a renowned manufacturer of high-quality steel castings with a strong commitment to excellence and innovation. To elevate Peekay Steel Castings' brand image and position the company as a leading provider of precision-engineered steel components. The campaign aims to highlight the company's expertise, reliability, and contribution to critical industries while emphasizing its commitment to sustainability.

IFOOT LAUNCH CAMPAIGN

IFoot, a new venture by the renowned Zeenath Family, the biggest apparel industry aimed to make a grand entrance into the footwear retail market in North Kerala. The challenge was to create a campaign that resonated with the family's legacy along with capturing the attention of a modern, trend-conscious audience. The objective was to establish IFoot as the premier footwear destination in the region, known for its quality, variety, and style.

CROCURRY.COM LAUNCH CAMPAIGN

Crocurry.com is a leading online retailer of kitchen and dining essentials, offering a wide range of products from crockery and cutlery to glassware and bamboo ware. They were looking to create a splash with the grand opening of their new showroom at Lulu Mall in Kochi, Kerala. The campaign objective was to generate excitement and brand awareness for Crocurry.com's entry into the Kochi market, highlighting its luxurious offerings and sophisticated aesthetic.

CENTRE SQUARE MALL CHRISTMAS CAMPAIGN

Centre Square Mall, Kochi, a premier destination for shopping, dining, and entertainment, aimed to leverage the festive spirit of Christmas to drive footfall and boost sales. The campaign's objective was to create a memorable and enticing experience for shoppers, positioning the mall as the ultimate destination for holiday celebrations.

Asianet News 20 Years

ASIANET NEWS 20 YEARS CAMPAIGN

Asianet News, the prominent Malayalam-language news channel, celebrated its 20th anniversary and needed a captivating campaign that visually encapsulated the channel's journey and impact. The creative concept, centered around the number "20," ingeniously transformed the digits into symbolic representations. This innovative approach effectively communicated Asianet News' core values and resonated with viewers, solidifying its position as a leading news source in India.

APOLLO TMT BRAND RECALL CAMPAIGN

Apollo TMT, a leading TMT manufacturer in South India renowned for its high-quality products and extensive production capacity. To enhance brand awareness and recall for Apollo TMT, CR8 positioned it as the preferred choice for consumers seeking premium TMT steel.

APPLE CART BRAND LAUNCHING CAMPAIGN

Apple Cart, a new contemporary furniture brand from the renowned Tip Top Furniture Pvt Ltd, faced the challenge of differentiating itself in a market saturated with imitations and substandard products. CR8 came up with a brand launching campaign aimed to position Apple Cart as a brand offering modern designs, uncompromising quality, and authenticity.

KOTTAKKAL AVS ACIDACT CAMPAIGN

Kottakkal Arya Vaidya Sala (AVS) is a renowned Ayurvedic institution with over 120 years of experience. To create a unique and memorable advertising campaign for Acidact Tablets, a product designed to alleviate stomach burn and related discomfort. The goal was to effectively communicate the product's benefits and position AVS as a trusted leader in Ayurvedic healthcare.

ZEENATH SMALL BUDGET CAMPAIGN

Zeenath had long been synonymous with quality and tradition in the textile business in Kerala. However, the onset of an economic recession posed a significant challenge to the market, particularly the wedding segment. The prevailing sentiment was that extravagant weddings were a heavy financial burden, leading to a decline in consumer spending. In response to this market downturn, CR8 launched a campaign for Zeenath aimed at positioning itself as the go-to destination for weddings, even on a limited budget.

World Arthritis Day 2015

MIDDLE EAST ARTHRITIS FOUNDATION

The Middle East Arthritis Foundation (MEAF) needed to create a campaign for World Arthritis Day to inspire and motivate individuals with arthritis. The campaign aimed to challenge the perception of arthritis as a debilitating condition, highlighting the potential for those affected to lead fulfilling lives.

Rajagiri Hospital

Rajagiri Hospital, a leading quaternary care facility in South India, aimed to expand its reach to an international audience, particularly those traveling through Cochin International Airport. The objective was to highlight the hospital's expertise in heart care and urology, positioning it as a preferred destination for patients worldwide.

INDULEKHA SOAP CAMPAIGNS

A creative endeavor aimed at introducing two new bathing soaps - cucumber and jasmine by the renowned brand Indulekha. The challenge was to develop a campaign that effectively conveyed each soap's unique qualities and benefits while captivating the target audience.

EASTERN TREADS

Eastern Treads, a leading supplier of quality treads, sought to enhance their brand image and promote the benefits of re-treading. The campaign objective was to position re-treading as a sustainable and performance-driven solution for tires, emphasizing the durability and strength gained from the process.

COLORESSENCE WATERPROOF KAJAL

Coloressence, a sub-brand of Nature's Essence, is positioned as a brand that offers a wide range of color cosmetics for women. The target audience is primarily women aged 18 and above who are conscious about their appearance and seek affordable, high-quality makeup products. The primary objective of this campaign is to promote the waterproof feature of the Coloressence Kajal Pencil.

Kottakkal AVS We Care Campaign

This is another award-winning corporate campaign done for Arya Vaidya Sala Kottakkal, the world-renowned Ayurveda Institution. The campaign aimed to convey AVS's deep-rooted commitment to caring for individuals, the world, and Ayurveda.

KOTTAKKAL AVS ADS

Arya Vaidya Sala Kottakkal (AVS) is a 120+-year-old Charitable Institution engaged in the practice and propagation of Ayurveda, the ancient healthcare system of India. AVS offers classical Ayurvedic medicines, authentic Ayurvedic treatments & therapies to patients from all over India and abroad. These are a series of advertisements for Kottakkal Arya Vaidya Sala. Each one has given distinctive characteristics though. The focal point of cure and health has been reiterated with the help of graphics and text.

Mysk Launch

The successful launch campaign for Mysk, a lifestyle hotel brand from Shaza Hotels. The campaign aimed to introduce Mysk as a destination for experiencing a joyful and extraordinary lifestyle, drawing inspiration from the brand's tagline, "theatre of life."

SHAZA RIYADH LAUNCHING CAMPAIGN

Shaza Hotels, a renowned luxury hotel brand with a strong presence in the Middle East. CR8 stepped in to promote the launch of the new Shaza Hotel Residences in Riyadh and showcase the brand's luxurious offerings, cultural immersion, and commitment to providing exceptional hospitality experiences.

SHAZA BRAND ADVERTISEMENT CAMPAIGN

Shaza Hotels, a renowned luxury hotel chain inspired by the Silk Route. The campaign aims to enhance brand awareness and position Shaza Hotels as a premier choice for discerning travelers seeking a blend of luxury, cultural immersion, and personalized experiences.

NIZWA LAUNCH CAMPAIGN

A successful branding and marketing campaign for Nizwa, a Pan-Asian multi-cuisine restaurant at Sharjah Collections. The campaign aimed to establish Nizwa as a culinary destination that celebrates the diverse flavors of Asia, while also highlighting its unique dining experience. By delving into the creative process, concept development, and execution, we will uncover how the Nizwa campaign effectively captured the essence of Asian cuisine and resonated with its target audience.

SHARJA COLLECTIONS LAUNCH CAMPAIGN

Mysk Sharjah Collection, a group of distinctive boutique hotels and eco-retreats, sought to showcase the unique allure and cultural richness of Sharjah. The campaign objective was to position the brand as a destination that offers an immersive experience of the Emirate's heritage, adventure, and natural beauty.

SHAZA RIYADH MENA RESTUARANT LAUNCH

A promotional campaign for Mena Restaurant, a Levantine cuisine restaurant within the Shaza Riyadh Hotel. The goal is to attract a discerning audience and position the restaurant as a premier culinary destination in Riyadh, emphasizing its luxurious dining experience and authentic Levantine flavors.

SHAZA AL MADINA CAMPAIGN

Shaza Hotels, a renowned luxury hotel brand in the Middle East. The campaign is to highlight the proximity of Shaza Madina to the Holy Mosque of Madina and the unique experience it offers guests, combining luxury, culture, and religious significance.

SHAZA AFIYA SPA LAUNCH

Afiya is the spa and the soothing aspect of Shaza hotels. Opulently designed with an exclusive theme, reflecting authentic treatments from the legendary Silk Route’s holistic rituals, Shaza Afiya offers recuperation, rejuvenation, and repowering treatments. CR8 had to create an advertising campaign that effectively communicates the serene, exclusive, and authentic Silk Route-inspired experience offered by Shaza Afiya Spa, attracting discerning clientele seeking a transformative wellness journey.

ZEENATH BRAND RECALL CAMPAIGN

Zeenath is a renowned textile shop in North Kerala. To reinforce Zeenath's position as the premier destination for wedding attire, especially during a period of economic downturn. The campaign aimed to convey the enduring value of Zeenath's products across generations, emphasizing their quality and relevance in modern weddings.

ZEENATH

ZEENATH RAMADAN CAMPAIGN

Zeenath Silks & Sarees, a renowned textile shop in Malabar, embarked on a Ramadan campaign aimed at strengthening its brand image. The campaign sought to evoke emotional resonance with the target audience by focusing on the enduring values of sharing, giving, and connection associated with Ramadan.

TIPTOP FURNITURE OFFER CAMPAIGN

Tip Top Furnitures, a renowned furniture brand, had established a reputation for luxury and high-end products. However, this perception had inadvertently limited its appeal to the middle-class market, which represented a significant portion of the potential customer base. To expand its reach and cater to a wider audience, Tip Top Furnitures sought to redefine its brand image and position itself as a more accessible and affordable option.

TIP TOP FURNITURE OFFER CAMPAIGN

A successful advertising campaign for Tip Top Furniture, aimed to promote a 40% discount offer on furniture. The campaign's creative concept was centered around the idea of associating the offer with a universally loved treat: sweets. To create a memorable and impactful ad campaign that effectively promotes Tip Top Furniture's offer, while maintaining the brand's reputation for quality and value.

SARAS PRODUCTS PROMOTION CAMPAIGN

Saras spices and curry powders - a brand renowned for its authentic, 100% organic gourmet spices and food products from the house of Kitex. To position Saras as the epitome of traditional Kerala flavors, emphasizing the brand's commitment to quality, authenticity, and convenience.

LANDMARK VILLAGE CAMPAIGN

To promote Landmark Village, a residential project within Markaz Knowledge City, Calicut by Landmark Builders. The key focus was to highlight the project's eco-friendliness and the luxurious clubhouse, positioning it as a haven of health, relaxation, and happiness.

KITEX BEDSHEETS AD CAMPAIGN

Kitex, a renowned manufacturer and distributor of garments. With a strong market presence and a reputation for quality, Kitex aims to create a significant impact in the bedsheet market. The primary objective of this campaign is to introduce Kitex bedsheets to the target audience and position them as a premium and desirable product. The campaign seeks to evoke positive emotions, create brand awareness, and drive sales.

HOMESTEAD FERRIS KOTTAKKAL

Homestead Ferris, a prestigious housing project located in Kottakkal, Kerala. To position Homestead as the ideal residential choice for individuals seeking a blend of modern living and Ayurvedic heritage. The campaign aimed to highlight the project's strategic location, proximity to the renowned Kottakkal Arya Vaidya Sala, and the unique opportunity to own a home in a place steeped in Ayurvedic tradition.

Zeenath Snehathinte Basha

K Care Dheergayusu

Indus GO Zebra

HI-LIFE Only Leaders

HI-LIFE BRAND POSITIONING CAMPAIGN

Hi-Life, a renowned name in the steel manufacturing industry, is known for its commitment to quality and ethics. The campaign objective is to build a strong brand image as a brand recall for Hi-Life TMT, emphasizing its exceptional strength and flexibility.

Crocurry.com

Crocurry.com offers a curated selection of kitchen and dining essentials, aiming to elevate the homeware experience. The primary objective of the campaign was to generate awareness and excitement surrounding Crocurry.com's arrival at Lulu Mall Kochi. The campaign aimed to position Crocurry.com as a premium destination for stylish and high-quality kitchen and diningware.

CENTRE SQUARE MALL CHRISTMAS CAMPAIGN

Centre Square Mall, Kochi, a premier destination for shopping, dining, and entertainment, aimed to leverage the festive spirit of Christmas to drive footfall and boost sales. The campaign's objective was to create a memorable and enticing experience for shoppers, positioning the mall as the ultimate destination for holiday celebrations.

ASIANET NEWS SMART TRAVELER CAMPAIGN

Asianet News, a prominent Malayalam-language news channel in India, sought to create a premium travel event for the state's travel enthusiasts. To promote the Smart Traveller Expo, a platform designed to inspire and inform travelers about exciting destinations worldwide. The campaign aimed to position the expo as a must-attend event for those seeking affordable and unforgettable travel experiences.

ASIANET NEWS PROUD TO BE AN INDIAN

Asianet News, the leading Malayalam-language news channel, sought to strengthen its connection with the Indian diaspora, particularly the younger generation. The "Proud to be an Indian" campaign aimed to instill a sense of patriotism and cultural pride among NRI children. Through the campaign, CR8 aimed to create a lasting emotional connection with the audience while promoting Asianet News as a trusted source of Indian news and culture.