DURREL

Premium Porcelain

CR8 was tasked with developing a logo for Durrel Premium Porcelain, a new sub-brand of Crocurry.com. Durrel represents the epitome of luxury and premium crockery within the larger e-commerce platform. To achieve this brand identity, CR8 crafted a sophisticated typographic logo that embodies elegance and regal quality.

ZEENATH BRAND RECALL CAMPAIGN

Zeenath is a renowned textile shop in North Kerala. To reinforce Zeenath's position as the premier destination for wedding attire, especially during a period of economic downturn. The campaign aimed to convey the enduring value of Zeenath's products across generations, emphasizing their quality and relevance in modern weddings.

ZEENATH

ZEENATH RAMADAN CAMPAIGN

Zeenath Silks & Sarees, a renowned textile shop in Malabar, embarked on a Ramadan campaign aimed at strengthening its brand image. The campaign sought to evoke emotional resonance with the target audience by focusing on the enduring values of sharing, giving, and connection associated with Ramadan.

TIPTOP FURNITURE OFFER CAMPAIGN

Tip Top Furnitures, a renowned furniture brand, had established a reputation for luxury and high-end products. However, this perception had inadvertently limited its appeal to the middle-class market, which represented a significant portion of the potential customer base. To expand its reach and cater to a wider audience, Tip Top Furnitures sought to redefine its brand image and position itself as a more accessible and affordable option.

TIP TOP FURNITURE OFFER CAMPAIGN

A successful advertising campaign for Tip Top Furniture, aimed to promote a 40% discount offer on furniture. The campaign's creative concept was centered around the idea of associating the offer with a universally loved treat: sweets. To create a memorable and impactful ad campaign that effectively promotes Tip Top Furniture's offer, while maintaining the brand's reputation for quality and value.

SARAS PRODUCTS PROMOTION CAMPAIGN

Saras spices and curry powders - a brand renowned for its authentic, 100% organic gourmet spices and food products from the house of Kitex. To position Saras as the epitome of traditional Kerala flavors, emphasizing the brand's commitment to quality, authenticity, and convenience.

LANDMARK VILLAGE CAMPAIGN

To promote Landmark Village, a residential project within Markaz Knowledge City, Calicut by Landmark Builders. The key focus was to highlight the project's eco-friendliness and the luxurious clubhouse, positioning it as a haven of health, relaxation, and happiness.

KITEX BEDSHEETS AD CAMPAIGN

Kitex, a renowned manufacturer and distributor of garments. With a strong market presence and a reputation for quality, Kitex aims to create a significant impact in the bedsheet market. The primary objective of this campaign is to introduce Kitex bedsheets to the target audience and position them as a premium and desirable product. The campaign seeks to evoke positive emotions, create brand awareness, and drive sales.

HOMESTEAD FERRIS KOTTAKKAL

Homestead Ferris, a prestigious housing project located in Kottakkal, Kerala. To position Homestead as the ideal residential choice for individuals seeking a blend of modern living and Ayurvedic heritage. The campaign aimed to highlight the project's strategic location, proximity to the renowned Kottakkal Arya Vaidya Sala, and the unique opportunity to own a home in a place steeped in Ayurvedic tradition.

Zeenath Snehathinte Basha

Indus GO Zebra

HI-LIFE Only Leaders

KCARE LAUNCH CAMPAIGN

Kalliyath Group, a renowned name in the construction industry with a century-old legacy. The objective of the campaign is to introduce K Care, Kerala's first well-invested construction chemicals brand, as a trusted and reliable solution for home protection.

HI-LIFE BRAND POSITIONING CAMPAIGN

Hi-Life, a renowned name in the steel manufacturing industry, is known for its commitment to quality and ethics. The campaign objective is to build a strong brand image as a brand recall for Hi-Life TMT, emphasizing its exceptional strength and flexibility.

Crocurry.com

Crocurry.com offers a curated selection of kitchen and dining essentials, aiming to elevate the homeware experience. The primary objective of the campaign was to generate awareness and excitement surrounding Crocurry.com's arrival at Lulu Mall Kochi. The campaign aimed to position Crocurry.com as a premium destination for stylish and high-quality kitchen and diningware.

CENTRE SQUARE MALL CHRISTMAS CAMPAIGN

Centre Square Mall, Kochi, a premier destination for shopping, dining, and entertainment, aimed to leverage the festive spirit of Christmas to drive footfall and boost sales. The campaign's objective was to create a memorable and enticing experience for shoppers, positioning the mall as the ultimate destination for holiday celebrations.

ASIANET NEWS SMART TRAVELER CAMPAIGN

Asianet News, a prominent Malayalam-language news channel in India, sought to create a premium travel event for the state's travel enthusiasts. To promote the Smart Traveller Expo, a platform designed to inspire and inform travelers about exciting destinations worldwide. The campaign aimed to position the expo as a must-attend event for those seeking affordable and unforgettable travel experiences.

ASIANET NEWS PROUD TO BE AN INDIAN

Asianet News, the leading Malayalam-language news channel, sought to strengthen its connection with the Indian diaspora, particularly the younger generation. The "Proud to be an Indian" campaign aimed to instill a sense of patriotism and cultural pride among NRI children. Through the campaign, CR8 aimed to create a lasting emotional connection with the audience while promoting Asianet News as a trusted source of Indian news and culture.