The Focus

One of the primary challenges faced by the team was to bridge the gap between the traditional Ayurvedic roots of Vibha and the contemporary expectations of consumers. The design needed to evoke a sense of authenticity and heritage while also being visually appealing and relevant to modern aesthetics.

CR8’s focus was on developing a packaging design that effectively communicated Vibha’s commitment to natural ingredients, Ayurvedic heritage, and its association with the trusted Kottakkal Arya Vaidya Sala brand. The design needed to be visually striking, memorable, and consistent with the brand’s overall identity.

The Design

Our approach involved a careful merge of traditional elements and contemporary design aesthetics. The central element of the design was a green abstract shape, which served as a visual metaphor for Vibha’s connection to nature. Green is universally associated with freshness, purity, and growth, aligning perfectly with the brand’s emphasis on natural ingredients. It also complemented the brand’s Ayurvedic heritage.

By utilizing the brand element, we created a packaging design that is both visually appealing and informative. The design effectively conveys Vibha’s brand message, establishes a strong connection to nature and Ayurveda, and appeals to a wide range of consumers.

Key Design Elements

Green Abstract Shape: This central element symbolizes Vibha’s connection to nature and its Ayurvedic heritage.

Traditional Ayurvedic Imagery: Subtle hints of Ayurvedic symbols or motifs are incorporated into the design to reinforce the brand’s heritage.

Minimalist Typography: Clean, legible typography that complements the overall aesthetic and enhances readability.

High-Quality Materials: Durable and eco-friendly packaging materials that align with the brand’s commitment to sustainability.

Informative Labeling: Clear and concise labeling ensured that consumers could easily understand the product’s ingredients and benefits.