The logo is a minimalist yet evocative representation of the essence of the brand’s body care products. The simple typography of “Ulbn” in a neutral gray tone serves as a foundational element, immediately establishing a sense of purity and authenticity. It is a canvas upon which the brand story unfolds.
LOGO CONCEPT
The letter ‘n’ + The heart + Two intertwining leaves
The heart, ingeniously formed by two intertwining leaves, is the centerpiece of the design. This subtle yet powerful symbol encapsulates the core of the organic beauty care brand: the untold love that nature bestows upon us. The leaves, rendered in varying shades of green reminiscent of lush foliage and the calming olive hue, evoke a deep connection to the natural world. They symbolize growth, renewal, and life itself.
Color Palette
The selection of green hues was intentional. These colors are deeply associated with nature and evoke feelings of peace and rejuvenation. The inclusion of gray adds balance and sophistication to the overall design.
To complement the logo and strengthen the ULBN brand identity, our design team developed a cohesive packaging and website design strategy.
The design incorporates the core elements of the logo – the heart-shaped leaves and the soothing green color palette. The packaging materials are chosen to reflect the brand’s commitment to sustainability and natural ingredients used in the body care products.
Clean lines and minimalist typography create a premium and luxurious aesthetic.
The website design provides a seamless brand experience. The user interface is intuitive and easy to navigate, with a focus on showcasing the skin care products’ range and brand story.
High-quality imagery and engaging content create an immersive online experience that aligns with the brand’s values.
ULBN project is a masterful blend of simplicity, elegance, and symbolism. We crafted an identity to effectively communicate the values of an organic beauty care brand while creating a strong visual impression.
