Another exceptional work of eminence from us. Sweet taste oozed out from it as it had bagged the prestigious Foxglove Award 2018 from Mumbai for the best print ad. The entire concept was on tempting offer announced for sofas – 40% Off. Each offer for that matter is ‘honeyed’ for customers and we tapped that emotional and tasty aspect and formed the creative artistically. The ad was enjoyed and appreciated with the same excitement a sweet lover experienced while removing the cover of his favourite chocolate.

The Concept

The concept was born from the idea of making the offer itself as appealing as the product. Just as a chocolate bar is irresistibly sweet and enticing, so too should the offer be presented. The creative team sought to evoke a sense of anticipation and desire, similar to the feeling one experiences when unwrapping a delicious treat.

The central idea was to visually represent the sofa as a chocolate bar. This playful and unexpected comparison not only captured attention but also highlighted the sweetness of the offer. The tagline, “Even sofas are sweet when wrapped with offer,” reinforced this concept, suggesting that the discount made the furniture even more desirable.

The Creative Execution

The visual elements were carefully crafted to bring the concept to life. The symbolism of a chocolate bar was used, with the sofa cleverly incorporated into the wrapper. The colors and textures were chosen to evoke the feeling of unwrapping a real chocolate bar. The tagline was prominently displayed, ensuring that the message was clear and memorable.

The overall execution was designed to be both eye-catching and thought-provoking. It was intended to create a lasting impression on viewers and make them more likely to consider purchasing from Tip Top Furniture.

The Result

The creative concept and execution resonated with the target audience, and the ad quickly gained attention and recognition.

Increased brand awareness: The unique and memorable creative helped to increase brand awareness for Tip Top Furniture.

Increased sales: The campaign effectively communicated the 40% offer and drove sales of sofas.

Positive brand perception: The ad’s playful and engaging tone helped create a positive perception of Tip Top Furniture as a brand that offers value and excitement.

The campaign’s success was further validated when it won the prestigious Foxglove Award 2018 for best print ad. This award recognized the exceptional creativity and effectiveness of the ad and solidified its reputation as a standout piece of work.

Foxglove Award

This prestigious Award brought national significance. CR8 bagged India’s renowned Foxglove Creative Award 2018 for the best print ad constituted by Afaqs. The Foxglove Award, a highly regarded honor that recognizes the exceptional work of emerging agencies, showcased CR8’s talent and creativity to a national audience.