The Challenges

Building a website for a brand that has a long-standing legacy involves delicacy towards its origins and moving forward in ways suited to modern aesthetics. The major challenges that we had to overcome were:

Outdated Visual Identity: The previous website and logo didn’t reflect the language of a modern safety brand. It didn’t depict the innovation and resilience that Sevana has evolved over time.

Disconnected Brand Experience: If Suraksha and Sevana existed as isolated presences online, resulting in brand dilution and confusion among users.

Inconsistent Use of Color: The original palette had lost relevance and wasn’t consistently applied throughout touchpoints, creating a poor visual recall.

Failure to Convey Clear Messaging: The USP, values, and mission of the brand weren’t conveyed clearly with the current website structure and copy.

The Plan

In order to break past these obstacles and position the brand in tune with its long-term objectives, CR8 Advertising put into action a well-planned strategy:

Logo Rebrand: Redrafted the Suraksha logo in clean typography and minimalism to represent clarity, strength, and safety.

New Tagline: Introduced the tagline “Let life go free” to capture the brand’s mission – empowering safety that enables freedom.

Unified Brand Architecture: Developed a single website representing both Sevana (Parent Brand) and Suraksha, providing them with a unified digital presence.

Color Consistency: Kept Suraksha’s brand colors but reimagined them in a fresher color palette across digital and print, enhancing visual recognition.

Clean UI/UX Design: Designed a clean, simple-to-use layout prioritizing product categories, trust-establishing content, and responsive functionality.

Trust-Centric Content Strategy: Carefully curated content that showcases Suraksha’s legacy, quality control, and global reach, enhancing credibility among B2B and B2C audiences.