The Concept

The logo needed to reflect the modernity of the Shaza Doha Hotel while evoking the tranquility and serenity associated with gardens. The name ‘Sky Garden’ implies a connection to nature and the outdoors, even though it’s a rooftop venue.

The Logo

The logo’s clean, modern minimalist typography creates a sense of elegance and sophistication. The choice of a purple hue adds a touch of luxury and sophistication, complementing the modern interior design of the Sky Garden.

The Brand Identity

The logo’s simplicity and elegance make it versatile, allowing it to be used across various marketing materials without losing its impact. The accompanying brand pattern further strengthens the identity, providing a visual element that can be incorporated into stationery, menus, and packaging.