The Concept

The concept was rooted in the brand’s deep connection to the rich culture, silk route, and traditions of the Middle East. Our creative team sought to convey the essence of Shaza’s hospitality, luxury, and cultural immersion through a visually striking campaign.

The central idea was to create an ad that would transport viewers into the serene and opulent world of Shaza Hotels. By focusing on the interior architecture of the new Riyadh residences, the creative team aimed to highlight the stunning design, luxurious amenities, and attention to detail that define the Shaza experience.

The Creative Execution

The creative execution of the campaign involved a 360-degree marketing approach, encompassing outdoor and print advertising. The core visual element was a captivating interior shot of the new Shaza Hotel Residences in Riyadh. This image showcased the hotel’s architectural marvel, luxurious furnishings, and elegant ambiance.

We carefully selected the specific interior space to be featured, ensuring that it captured the essence of the hotel’s design and conveyed a sense of luxury and tranquility. The use of color, lighting, and composition played a crucial role in creating a visually stunning and emotionally impactful ad.

The Result

The captivating visuals and evocative imagery resonated with the target audience, generating interest and desire for the new Riyadh residences. The campaign’s focus on interior architecture effectively highlighted the unique selling points of Shaza Hotels, positioning the brand as a leader in luxury hospitality. By immersing viewers in the serene and opulent world of Shaza, the creative team created a memorable and impactful brand experience.