The Logo
The logo effectively conveys a sense of wonder, joy, and cultural richness. The central image of children flying kites symbolizes freedom, aspiration, and a playful spirit. The intricate patterns surrounding the children evoke the rich heritage of Arabian architecture, adding a touch of elegance and sophistication. The color palette, consistent with Shaza’s brand identity, further reinforces the warm and inviting atmosphere of the club.
The Color Palette
The golden brown and dark brown hues create a welcoming and inviting atmosphere. They resonate with the warmth and comfort associated with childhood. The logo maintains a consistent color palette with the parent brand, Shaza Hotels.
This reinforces the brand’s overall identity and creates a cohesive visual experience across all touchpoints. The use of corporate colors not only strengthens brand recognition but also ensures a harmonious and unified aesthetic.
The logo successfully captures the spirit of the club and resonates with both children and their parents. It serves as a visual representation of the fun, educational, and culturally enriching experiences offered by the club.
