The Concept

The concept revolved around the idea of capturing the sacred tranquility of Madina, combined with the luxurious comfort of the hotel. CR8 aimed to create a visual narrative that resonated with the emotional and spiritual significance of the location.

Our client Shaza Madina wanted to convey that the hotel was very close to Madina Haram in the campaign. The holiness of Madina and the versatility of the location are harmoniously dissolved with the nostalgic heartbeat of the guest in the creative.

The Creative Execution

To bring this concept to life, our creative team utilized a stock image featuring a woman enjoying a cup of tea. The image was then retouched and manipulated to emphasize the following elements:

Proximity to the Madina Haram: The view from the hotel room was altered to showcase the Holy Mosque in the background, highlighting the hotel’s strategic location.

Cultural Immersion: The woman’s attire and the overall aesthetic of the image were designed to reflect the cultural nuances of Madina.

Serene Ambiance: The color palette and composition of the image were chosen to evoke a sense of tranquility and peace.

A key element of the creative was the use of a traditional Muslim woman as the central figure. This choice helped to connect with the target audience on a cultural and emotional level, reinforcing the hotel’s commitment to providing a culturally sensitive experience. Antiqueness is evident in the color tone here, and the very sight of it illumines the spectator’s mind.

The Result

The campaign effectively conveyed the hotel’s unique selling point: its proximity to the Madina Haram and its ability to offer a luxurious, culturally immersive experience. The creative execution successfully captured the essence of the destination and resonated with the target audience.

By showcasing the hotel’s prime location and its commitment to providing a serene atmosphere, the campaign helped to position Shaza Al Madina as a preferred choice for travelers seeking a spiritual and luxurious experience in Madina. This, in turn, contributed to the growth of the hotel’s business and enhanced its reputation as a leading luxury hotel brand in the region.