The Concept
Opulently designed with an exclusive theme, reflecting authentic treatments from the legendary Silk Route’s holistic rituals, Shaza Afiya offers Recuperation, Rejuvenation, and Repowering treatments.
Shaza Afiya is designed for privacy in a tranquil setting focusing on wellness therapies, fitness, and nutrition. These treatments are unique to our spectacular Silk Route heritage and they reflect the peaceful and serene nature of the region.
The design of the logo is an adaptation of Mocco’s architecture. The intricacy of the art is the vital charm of the logo. The color pattern made to feel the tranquillity and serenity of the spa and the very shape of the logo could be interpreted as nature-inspired.
The Logo
The logo is a visual representation of the wellness center’s unique blend of tradition, luxury, and serenity. The design echoes the intricate patterns found in traditional Moroccan hammams. This connection not only pays homage to the center’s inspiration but also evokes feelings of relaxation and rejuvenation.
The incorporation of the dorm motif, a central feature of the wellness center, strengthens the logo’s connection to Shaza Afiya’s physical space. This detail adds a layer of authenticity and helps to create a sense of place.
The typography chosen complements the intricate design, creating a harmonious and visually appealing composition. The font’s style and weight contribute to the overall sense of luxury and sophistication.
The Colour Palette
The logo’s muted color palette, featuring earthy tones of green and brown, reflects the natural beauty and tranquility of the Silk Route. This association reinforces the idea of a wellness journey that draws on ancient traditions.
The Symbol of Wellness
The logo’s overall shape and design elements can be interpreted as symbols of wellness, such as the natural world, tranquility, and renewal. This subtle symbolism reinforces the logo’s message and connects with the target audience on a deeper level.
