The Focus

The focus was on creating packaging that was both traditional and contemporary. We wanted to maintain the brand’s heritage while giving it a modern twist that would stand out on store shelves. The design needed to convey the quality, authenticity, and delicious taste of Sabari Pickles.

The Design

To achieve this, we incorporated earthy hues and imagery that evoked the traditional flavors and aromas of Indian pickles. The clean and uncluttered design allowed the brand’s name and logo to take center stage.

Key Design Elements

Earthy Color Palette: The use of warm, earthy tones such as beige with brown tint created a sense of comfort and familiarity.

Traditional Imagery: Including traditional Indian motifs and patterns added a touch of authenticity and nostalgia.

Modern Typography: A modern typeface was used to balance the traditional elements and give the packaging a contemporary feel.

Doodle Patterns: The addition of playful doodle patterns on the lid added a touch of personality and visual interest.