The creative ad focused on the heart motif aimed at targeting patients worldwide. It was showcased at a strategic area near Cochin International Airport. The Heart Centre of Rajagiri Hospital is highly acknowledged by the international community for its competence and expertise. Both these aspects were merged in the ad. Many hearts beat with its rhythm and the message to be conveyed finds its successful way by the aesthetic application of skill and creativity. The urology department gets its due identity with the direct but effective representation of graphics and titles.
The Concept
The core concept of the campaign was to emphasize the convergence of multiple hearts (patients) seeking healthcare solutions at a single destination: Rajagiri Hospital. The tagline, “Many Hearts One Destination,” succinctly conveyed this idea. The creative execution would visually represent this concept, showcasing a multitude of hearts converging towards the hospital’s logo or a symbolic representation of its facilities.
The Creative Execution
Strategic Placement: The hoarding near Cochin International Airport was a strategic choice to reach a broad international audience, including travelers, tourists, and potential patients seeking medical tourism.
Visual Representation: The creative likely incorporated elements that visually conveyed the concept of multiple hearts converging towards a single destination, symbolizing Rajagiri Hospital.
Color Palette: The use of the hospital’s corporate colors would have reinforced brand identity and created a cohesive visual experience.
Headline and Messaging: The headline “Many Hearts, One Destination” clearly communicated the core message, while additional copy could have highlighted specific services, success stories, or testimonials.
Cultural Sensitivity: Given the international audience, ensuring that the creative was culturally sensitive and resonated with diverse patient demographics would have been crucial.
Digital Marketing Integration: Complementing outdoor advertising with a robust digital marketing campaign could have amplified the reach and engagement.
Patient Testimonials: Incorporating testimonials from international patients could have added credibility and authenticity to the campaign.
The Result
By effectively executing this creative concept, Rajagiri Hospital could achieve several key outcomes:
Increased International Patient Volume: The campaign could have attracted a significant number of international patients seeking specialized cardiac care.
Enhanced Brand Reputation: Successful execution would have solidified Rajagiri Hospital’s position as a global leader in cardiac healthcare.
Positive ROI: The campaign’s effectiveness could be measured by the increase in international patient revenue and the return on investment.
