The Old Logo:
As a logo branding agency, we identified the old logo didn’t convince the audience as a workforce solution. The design elements on the letter ‘O’ make it difficult to read ‘Ontime’ the name as a whole, and it’s not simply catchy enough to draw the attention of a mass audience.
The absence of a potential tagline is also an issue because taglines always work as a catalyst between the audience and the brand – creating an urge in people to remember and further identify the brand. Here the tagline simply puts as Manpower Supply.
The New Logo:
We’ve developed a new logo for Ontime Manpower Supply in Dubai that effectively conveys their core values and sets them apart in the competitive staffing market. Creatively added a potential tagline – Staffing Redefined, in order to infuse a sense of authenticity and trust into the brand.
Time Integration [HourGlass] + The Individual + The letter “i”
The hourglass image integrates with the “i,” highlighting Ontime’s commitment to punctuality and efficiency as a manpower supply company. This visual reinforces their ability to deliver manpower solutions within deadlines.
The letter “i” is cleverly shaped to represent an individual, symbolizing the human element at the heart of Ontime’s services. It emphasizes Ontime’s efficiency as a manpower supply company in connecting qualified personnel with the right opportunities.
The Color Palette
We chose the colour scheme of purple and teal to evoke a sense of professionalism, reliability, and trust. Purple signifies expertise and innovation, while teal conveys a sense of growth and dynamism. This combination creates a visually appealing and memorable brand identity.
The Impact of a Strong Tagline
Staffing Redefined serves as a powerful tagline that summarizes their commitment to exceeding traditional expectations and offering a new level of service in the industry of manpower supply in Dubai. A well-crafted tagline summarizes a brand’s essence in a memorable and impactful phrase. It serves as a cornerstone for building brand recognition and customer loyalty.
