The Concept

Midan, the all-day dining restaurant is a casual, lively, dining destination by day, and a culinary hub of Middle Eastern cuisine by night. In the evening it becomes an elegant, stylish, classy restaurant with a Lebanese twist.

The logo represents a compact vision of the interior of the restaurant. You may find it as an arranged table with chairs from ariel view. The logo closely reveals the culture of hospitality in this part of the earth with its color pattern which is as appealing as a fairy tale.

The Logo

The logo is visualized as the Ariel view of an arranged table and chairs which is very prominent in Islamic culture. It is closely knit with hospitality and related happenings in travel-oriented life. The logo is the final form of this concept and its view from every side is aesthetically brilliant.

The warm beige or light tan color provides a sense of balance and warmth, while the deep brown-black, the signature color of the Shaza brand adds a touch of sophistication and luxury.

Cultural Significance

The logo’s arrangement of elements reflects the cultural significance of hospitality in the Middle East. It evokes the image of a gathering place where people come together to enjoy food, conversation, and shared experiences.

Brand Identity

The iconic aerial view of an arranged table and chairs, central to the logo, serves as a unifying motif throughout the brand’s visual language. This design element is not only aesthetically pleasing but also reinforces the restaurant’s core values of togetherness and a welcoming atmosphere.

By incorporating this motif into packaging designs, stationeries, and even interior elements, Midan creates a cohesive brand experience that resonates with customers and strengthens their connection to the restaurant. This attention to detail ensures that every interaction with the brand is a memorable and consistent journey.