The Concept
The core essence of Majlis Al Shai is the embodiment of rich Arabian tradition and hospitality within a contemporary setting. The chandelier, a quintessential element of a majlis, serves as the inspiration for the logo’s graphical element. This symbol, combined with the Arabic style, effectively captures the spirit of the brand.
The Logo
The logo is a masterful synthesis of ancient and modern aesthetics. It successfully translates the tangible elements of a majlis into a visual language that is both evocative and contemporary.
The graphical representation of the chandelier is more than just a passive element. It is a symbolic representation of the heart of the majlis, a space for gathering, sharing, and connection. Its form, with its intricate details, reflects the richness and opulence associated with Arabian culture. Also, the choice of an Arabic-style typeface for the brand name is a deliberate nod to the language and heritage of the region. The script’s elegant curves and fluid lines harmonize beautifully with the chandelier motif, creating a visually appealing and authentic composition.
The Color Palette
The color scheme of deep brown and earthy olive is a deliberate choice that evokes the warmth and earthiness of the Arabian desert. These colors create a sense of timelessness and sophistication, aligning perfectly with the brand’s positioning.
The Logo as a Brand Expression
The logo is more than just a visual identity; it is a powerful tool for storytelling. It encapsulates the brand’s promise of providing a luxurious and authentic Arabian experience. The chandelier motif invites customers to envision themselves in a traditional majlis, while the contemporary design elements assure them of a modern and refined environment.
