The Focus

The focus was to create a visually compelling and authentic representation of Kottakkal Ayurveda Keshyam Hair Oil. The design needed to convey the product’s natural ingredients, its benefits for hair health, and the brand’s heritage. Additionally, it was essential to ensure that the packaging was visually appealing and stood out on store shelves.

The Design

The packaging design incorporates a bold abstract in green color, which immediately establishes a connection to nature. This choice aligns with the brand’s use of natural ingredients and reinforces its commitment to Ayurvedic principles. The green hue evokes freshness, purity, and growth, further enhancing the product’s appeal.

To enhance the authenticity and trust associated with Kottakkal Ayurveda, the packaging incorporates motifs of hair care ingredients. These motifs, such as Bhringraj, Coconut, Amla, and Brahmi, visually represent the natural components that contribute to the product’s effectiveness. These elements create a sense of transparency and reinforce the product’s Ayurvedic heritage.

The overall design is clean, modern, and visually appealing. The typography is legible and complements the overall aesthetic. The packaging’s structure is functional and easy to use. By combining these elements, the design successfully conveys the product’s benefits, reinforces the brand’s identity, and creates a positive impression on consumers.

Key Design Elements

Green as the Dominant Color: Green on a white background was chosen to reinforce the brand’s connection to nature. As a universally recognized symbol of freshness, purity, and growth, green aligns perfectly with the natural ingredients used in Keshyam Oil.

Bold Abstract Shapes: The use of bold, abstract shapes adds a modern and visually striking element to the packaging. These shapes complement the green color and create a sense of energy and vitality.

Hair Care Ingredient Motifs: To enhance the product’s authenticity and trust, we incorporated subtle motifs of hair care ingredients. These motifs, such as amla (Indian gooseberry), bhringraj (false daisy), and shikakai (Acacia concinna), Coconut, visually represent the natural components that contribute to Keshyam Oil’s benefits.

Clear and Concise Labeling: The packaging features clear and concise labeling that highlights the product’s key benefits, ingredients, and usage instructions. This ensures that consumers can easily understand the product’s value proposition.