The Concept

The INMECC logo is a carefully crafted visual representation of the organization’s mission to connect and promote economic, industrial, commercial, and cultural activities between India and the Middle East. The client suggested integrating and connecting both countries’ cultures and ethos into the logo to create a global reception.

Including the Middle Eastern map grounds, and the logo in the specific region INMECC focuses on, establishing a clear target audience and area of operation. The textured map adds depth and dimension, symbolizing the region’s rich tapestry of cultures and opportunities.

The Logo

India Gate and the geographical representation of the Arabian country are well portrayed in this Logo with an arresting design. The choice of colour is so apt and the appearance is highly symbolic. It speaks volumes about the basic idea of the organization. The strong geometric shapes and contrasting colors convey professionalism, stability, and dynamism, reflecting the organization’s values and aspirations.

Middle East Map + Dessert Texture + India Gate

The logo depicts the iconic India Gate seamlessly integrated with the textured map of the Middle East. This imagery portrays India and the Middle East as interconnected regions, fostering a sense of partnership and collaboration.

The abstract representation using diagonal lines, conveys dynamism and progress. The overlapping of the map with the India Gate signifies the interconnectedness and collaboration between the two regions.

The Color Palette

The combination of deep burgundy red and warm gold creates a sophisticated and professional aesthetic. Red often symbolizes power, determination, and passion, while gold represents wealth, success, and luxury.

The Brand Identity

To keep consistency with the brand, we created a pattern from the brand element and further nurtured a brand identity. We strategically placed the pattern on the business stationery and marketing collaterals.

The logo effectively communicates the message of connection, collaboration, and mutual prosperity between India and the Middle East. This serves as a powerful tool for brand recognition and effectively conveys INMECC’s mission to a global audience.