The Concept

Ghoroub, translating to ‘sunset’ in Arabic, is a rooftop restaurant in Mysk Al Mouj by Shaza Hotels offering panoramic views of Muscat’s Arabian Gulf Sea. This unique location, coupled with the desire to create a contemporary ambiance, formed the foundation for the logo design.

The Logo: A Visual Narrative

The Ghoroub Terrace logo masterfully summarizes the essence of the restaurant and its environment. The four circles, transitioning from blue to red, vividly represent the spectrum of colors during sunset. This visual metaphor is immediately recognizable, evoking the breathtaking vistas that await guests.

The clean typography of “Ghoroub Terrace” complements the modern aesthetic, while the subtle wave-like pattern in the logo hints at the nearby sea, further reinforcing the restaurant’s identity.

The Colour Palette

The color palette captures the ethereal beauty of the sunset. Progressing from blue to yellow, orange, and finally red, the logo mirrors the sky’s transformation during twilight. Blue, often associated with serenity and openness, symbolizes the initial expanse of the daytime sky.

As the sun begins its descent, the palette transitions to warm hues of yellow and orange, evoking feelings of warmth and anticipation. The culminating red signifies the sun’s final, dramatic appearance before dusk, adding a touch of intensity to the overall composition. This color progression not only reflects the restaurant’s name but also creates a visually captivating and emotionally resonant design.

Brand Identity

To ensure a unified brand experience, the abstract element from the core Ghoroub Terrace logo has been carefully integrated into the restaurant’s packaging and menu design. By adapting the abstract shape and color palette, we’ve maintained a consistent aesthetic, enhancing overall brand recognition and recall.

The logo successfully conveys the restaurant’s unique selling point – its stunning sunset views – while maintaining a contemporary and sophisticated aesthetic. The brand identity we created has been a powerful tool in establishing Ghoroub Terrace as a destination for those seeking a memorable dining experience.