The Concept

CR8 devised a unique concept that captured the essence of Crocurry.com’s brand and the significance of their arrival in Kochi. The concept centered around the idea of a “New Dawn over Kochi,” symbolizing a fresh start and a new era of stylish dining in the city.

The Creative Execution

The centerpiece of the campaign was a visually striking image featuring a sunrise over the Kochi skyline. The sunrise imagery evoked a sense of optimism and new beginnings, perfectly aligning with Crocurry.com’s entry into the market. To add a touch of local flavor and heritage, the creative incorporated the iconic image of Chinese fishing nets, a well-known landmark in Kochi. This element added a layer of cultural significance and grounded the campaign in the local context.

The head copy, “Crockerise,” was a clever wordplay that combined “crockery” with “rise,” further emphasizing the concept of a new dawn for stylish dining in Kochi.

The Result

By combining impactful visuals, a relatable local touch, and a memorable caption, the campaign successfully generated significant buzz and excitement around Crocurry.com’s grand opening, attracting new customers and establishing the brand as a premier destination for luxurious kitchen and dining essentials in Kochi.