The Concept
The concept envisioned Centre Square Mall as a winter wonderland, a place where shoppers could immerse themselves in the magic of Christmas. The creative direction focused on creating a visually striking and emotionally resonant atmosphere, evoking feelings of joy, excitement, and anticipation.
The Creative Execution
To bring the concept to life, a comprehensive campaign was executed across multiple channels.
Visual Identity: The campaign featured a visually stunning theme, incorporating elements of snow, Christmas trees, and festive decorations. The color palette was dominated by red, green, and gold, creating a visually appealing and festive atmosphere.
In-Mall Decor: The mall was transformed into a wonderland with elaborate decorations, including giant Christmas trees, snow-covered landscapes, and festive lighting.
Outdoor print ads: Hoardings and billboards executed across the city on the contest
Interactive Experiences: To engage shoppers, interactive elements were incorporated, such as game shows and interaction with Santa.
Promotions and Contests: A variety of promotions and contests were offered, including a “Shop & Win” campaign with a grand prize of a Suzuki S-Presso car.
Events and Entertainment: To create a festive atmosphere, the mall hosted a series of events and entertainment, including live music performances, carol singing, and meet-and-greets with Santa Claus.
The Result
The campaign was a success, exceeding expectations in terms of footfall, sales, and brand engagement. The festive atmosphere, combined with the exciting promotions and events, attracted a large number of visitors and drove significant sales increases for retailers within the mall.
By combining visual appeal, interactive elements, and exciting promotions, Centre Square Mall successfully positioned itself as the go-to destination for Christmas celebrations in Kochi.
The campaign’s impact extended beyond the immediate holiday season, contributing to the mall’s long-term brand reputation and positioning it as a preferred shopping destination for local residents and tourists alike.
