The Concept

The concept revolved around the idea of making global travel accessible and affordable. The creative team at CR8 envisioned a world where dreams of traveling the globe could be realized without emptying one’s pockets. The tagline, “ഇനി ലോകം ചുറ്റാം പോക്കറ്റ് കാലിയാകാതെ” (Now you can travel the world without emptying your pockets), encapsulated this aspiration.
We took the travel buffs’ dreams, rolled them inside a legendary pocket, and made this creative that proclaimed that if somebody wants to travel around the world it is viable and pocket–friendly with this Smart Traveller Expo conducted by Asianet News. It was conceived to be a high-profile expo with prestigious travel companies and important personalities in and outside the country participating. The creative had a strong impact with its simple but expressive and elegant approach.

The Creative Execution

The creative execution was centered around a visually striking image: a hand reaching into a pocket, revealing miniature iconic landmarks like the Statue of Liberty, Big Ben, and the Colosseum. This symbolic representation conveyed the idea of carrying the world within one’s reach. The tagline reinforced the message of affordability.
The design aesthetic was clean, modern, and visually appealing, reflecting the dynamic nature of travel. The use of vibrant colors and bold typography added to the visual impact. The overall design was intended to be eye-catching and memorable.

The Result

The Asianet News Smart Traveller Expo was a success, attracting a large number of attendees. The creative campaign played a pivotal role in generating interest and excitement for the event. The concept of making global travel accessible resonated with the audience, and the visually impactful creative helped to reinforce the message.
The expo provided a platform for travel companies to showcase their offerings and connect with potential customers. Attendees had the opportunity to explore various travel destinations, compare prices, and book their dream vacations. The event also contributed to the growth of the travel industry in Kerala.
The creative concept, coupled with effective execution, resonated with the target audience and contributed to the event’s success. The campaign showcased the power of creative storytelling in driving brand awareness and achieving business goals.