The Concept
The campaign’s central theme revolves around the inherent strength, flexibility, and longevity associated with Apollo TMT steel. To visually convey these attributes, our creative team drew inspiration from the natural world, selecting three iconic animals: the elephant, the giraffe, and the tortoise. By associating these animals with the product’s key qualities, the campaign aimed to create a memorable and relatable visual identity for Apollo TMT.
The leg of the elephant is a versatile image that speaks about mightiness and strength. Here it depicts the strength which withstands in any given. The creative shows the leg of the elephant with a hint of TMT steel bar in the design.
The giraffe is known for its flexibility and graceful movements, the giraffe’s necklace was used to depict the adaptability and versatility of the product. The necklace of the giraffe with TMT steel bar is apt to explain it as its movements and routine very much depend on this flexibility.
Tortoise is renowned for its long life and protective shell, and the tortoise’s shell was incorporated to highlight the durability and resilience of Apollo TMT steel. As a product, this connection is apt and relevant. The creative shows that half of the outer shell of the tortoise is steel.
The Creative Execution
The creative execution involved the following elements:
Visual Imagery: The three animals were depicted in a stylized manner, with subtle hints of TMT steel integrated into their forms.
Captions: A concise and impactful tagline was developed to reinforce the campaign’s message.
Color Palette: A visually appealing gray with hints of steel colors was selected to complement the imagery and create a cohesive brand aesthetic.
Media Placement: The campaign was strategically executed across various media channels, including print, digital, and outdoor advertising, to reach a wide audience.
The Result
The campaign was highly successful in achieving its objectives. By leveraging the power of visual storytelling and associating Apollo TMT with iconic animals, the creative team was able to create a strong brand identity that resonated with consumers. As a result, brand awareness and recall for Apollo TMT increased significantly, leading to increased sales and market share.
