The Challenges

Since its inception in 1992, Al Maraya Car Rentals has established itself as a premier car rental service provider in Dubai. Known for exceptional value and top-notch service, Al Maraya offers a diverse fleet of vehicles ensuring every customer finds the perfect match for their needs. When designing the Al Maraya website, we encountered several challenges that could potentially hinder user experience and business growth:

Outdated Design: The existing website had a dated and cluttered design, making it difficult for users to navigate and find information.

Inconsistent Branding: The color palette and visual elements on the old site were inconsistent, which diluted the brand’s professional image.

Complex Navigation: Users found it difficult to navigate the website, leading to a frustrating experience and a higher bounce rate.

Lack of Mobile Optimization: With a significant number of users accessing the site via mobile devices, the lack of a mobile-friendly design was a critical shortfall.

Inadequate SEO Practices: The content structure and keyword utilization were not optimized for search engines, resulting in lower visibility.

The Plan

To overcome these challenges and create a website that effectively represents Al Maraya’s brand and services, we implemented the following strategies:

Modernize the Design: We adopted a clean, contemporary design that is visually appealing and easy to navigate.

Enhance User Experience: We optimized the website for mobile devices and improved page load times to ensure a seamless user experience.

Unified Color Palette: Establish a consistent color scheme that aligns with the corporate identity, enhancing brand recognition and trust.

Clarify Messaging: We developed clear and concise messaging that highlights Al Maraya’s unique selling points and benefits.

Strengthen Branding: We created a cohesive brand identity, incorporating consistent colors, typography, and imagery throughout the website.

Optimize for SEO: We implemented SEO best practices to improve the website’s visibility in search engine results and attract more organic traffic.