The Focus

The primary focus was to create a sense of luxury and exclusivity. Given the premium nature of Ajfan’s saffrons, the packaging needed to reflect the product’s value and appeal to discerning consumers. We aimed to design a package that was not only functional but also visually stunning, inviting customers to experience the world of Ajfan saffron.

The Design

The delicate beauty of the saffron flower inspired the design concept. Floral motifs in gold foils were incorporated into the packaging to evoke a sense of natural elegance. These motifs were carefully integrated creating a visual harmony that complemented the product.

The half-open packaging design according to the curve of the bottle is a unique and visually appealing feature. It allows consumers to see the product directly, creating a sense of anticipation and luxury. This design choice also adds a touch of intrigue, making the package stand out from others on the shelf.

The use of gold accents further enhanced the premium appeal. The metallic sheen added a touch of opulence, reinforcing the idea of a luxury product. The typography that we created for the product name, with its distinctive “O” shape, served as an iconic element, making the saffron packaging instantly recognizable.

Ajfan Pure Iranian Saffron

The packaging for Pure Iranian Saffron is predominantly red, a color associated with passion, intensity, and energy. This choice aligns with the vibrant and bold character of Iranian saffron, known for its rich flavor and deep color. The red hue also evokes a sense of warmth and excitement, reflecting the premium quality and luxurious nature of the product.

Ajfan Kashmiri Saffron

In contrast, the packaging for Kashmiri Saffron features a more subdued purple hue. Purple is often associated with royalty, wisdom, and spirituality. This color choice reflects the unique and delicate nature of Kashmiri saffron, known for its floral and honey-like notes. The purple hue also conveys a sense of sophistication and refinement, further enhancing the premium appeal of the product.

Key Design Elements

Floral Motif: The saffron flower, a symbol of beauty and elegance, served as the motif. We incorporated delicate floral designs into the packaging to evoke a sense of nature and purity.
Gold Accents: Gold is often associated with luxury and opulence, making it a perfect choice for highlighting the product’s value by incorporating it into the texts.
Metpet Paper: The use of metpet paper provided a tactile experience, adding to the overall luxury of the packaging. This material is known for its durability and its ability to create a premium feel.
Gold Foil Effect: The gold foil effect further enhanced the luxurious appearance of the packaging, creating a shimmering and eye-catching finish.
Custom Typography: A custom typeface was designed for the product name, with the letter “O” emphasized to symbolize the saffron flower. This unique typography added a distinctive touch and made the packaging instantly recognizable.
Informative Labeling: Clear and informative labeling was included to provide essential details about the product, such as the type of saffron, its origin, and usage instructions.