Focus

This idea had to be translated in a very visually communicative and informative manner. The idea is of a “crunchy” vegetable mix. There was a need to strike a balance between being a healthy product and yet retaining its unique texture and taste.

We wanted to let people know how healthy this mix of vegetables is but still have that crunch in the vegetable mix.

The Design

For this, we used an earthy color palette, infusing green color in the typography to reinforce the organic nature of the product. These colors evoke feelings of health and freshness and complement the vibrant imagery of the vegetables.

We chose an emphatic, caps font with boxy look as to drive home the element of a crunchy texture within the mix of vegetables. This will add a playful attribute to it while at the same time giving a specific character that the product shall carry into the market.

The important thing for ingredients was portrayal of the ingredient and attraction of the product. Ingredients were included in elements that add attractiveness and the informative about the product and the mixture.

The overall look of the packaging is clean, modern, and minimalist and is appealing to a large section of the population. This design is both simple and visually appealing and will leave a memory in people’s minds while also being very practical.

The packaging design of a product is very important in order to achieve success. An attractive, informative, and appealing package to the consumer can easily attract them and build recognition for the brand, further increasing sales. As far as the attributes of this product are concerned and the branding values of Ajfan, the packaging design can also play a pivotal role in the growth of their business.

Key Design Elements

Earthy Color Palette: We had a very earthy color palette, highlighting the organic nature of the product.

Bold Typography: We selected the bold, uppercase typeface of the box-like font as our typeface.

Vegetable Imagery: This design consists of colorful imagery of all the vegetables that constitute the contents of the box. This makes it very clear as to what the contents of the product are and brings forth the healthy factor.

Informative Labeling: Such as informative labeling, where details such as ingredients, nutritional facts, and also usage instructions are written about. It ensures that the correct labeling to the customers is clear and concise enough.